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#AS_I_AM project (Beauty in Simplicity)

For 3 years in a raw I was running a #photo project '#Beauty in Simplicity' with the hashtag #as_I_am. The idea was to #photograph women of different ages in express #photoshoot (10 min per woman), without any preparations, special makeup and styling. I asked them to come as they are, as they like themselves. No any #photoshop was done after.

The project was very successful in media and got lots of feedback. I proudly introduce my favorite #shots. To break the myth that a nice #photograph can be taken only with a certain styling and clothing. And that good pictures are only for #photogenic (young/slim/cute etc) people. That's absolutely not true. Have a look at this gallery - every woman is beautiful and unique..

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